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In March of 2013, Williams received her Bachelor of Fine Arts and Fashion Design from the University of Savannah College of Art and Design. She learned to use unconventional materials such as rubber, feathers, mesh wire, and metallic fabrics, combined with fabric manipulation techniques to redefine silhouettes.

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Shortly after graduating, Sasha began her career as an independent designer, creating the label Safash’e, and broke into the urban underground fashion culture. She was featured in a series of Atlanta-based fashion shows. Her highlighted works gained her popularity in the fashion community and allowed her pieces to grace the runway of New York Fashion Week in 2018.

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With continued growth and recognition, Sasha’s designs returned to the New York Fashion Week runway in 2025, where she unveiled a collection celebrated for its innovation and bold craftsmanship. Her accomplishments also led to a capsule collection partnership with SHEIN, expanding her brand’s reach to a global audience.

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In recognition of her creative achievements, she was given the opportunity to showcase her talents on NBC 12 local news in 2020. Sasha has honed her skills and is best known for her mixture of structured style lines, vibrant textures, and pops of color.